Wednesday, March 18

The cupcakification of Maine's whoopie pie

Is Maine's whoopie pie the new cupcake? The New York Times thinks so.
Now whoopie pies are migrating across the country, often appearing in the same specialty shops and grocery aisles that recently made room for cupcakes, via NYT.
The pies have questionable Maine roots with historian Sandy Oliver saying one theory is that they came north via the Yummy Book, a recipe packet published by the Massachusetts company that makes Fluff.

The article raises another question, is the Times Maine's paper of record?

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